Quality Score

What is Quality Score?

Quality Score is a metric used by search engines, particularly Google Ads, to evaluate the relevance and effectiveness of your ads, keywords, and landing pages. It is determined by factors such as expected click-through rate, ad relevance, and landing page experience. A higher Quality Score typically results in lower costs per click and better ad placements, helping advertisers maximize visibility while minimizing costs. By improving ad quality and user experience, businesses can achieve more efficient and profitable advertising campaigns.