Engagement Rate
The percentage of users who interact with content, such as liking, sharing, or commenting on a post.
What is Engagement Rate?
What is Engagement Rate?
In marketing and social media, engagement rate measures how frequently users interact with content through likes, comments, shares, or saves. It helps assess the effectiveness of posts, campaigns, or communication strategies. A high engagement rate indicates that the content resonates with the audience, while a low rate may require adjustments to messaging, visuals, or targeting. This metric is widely used in performance marketing and influencer analytics.