Push Notification

What is Push Notification?

A push notification is a real-time message delivered directly to a user's mobile device or browser, even when they are not actively using an app or website. These notifications are used to deliver reminders, updates, promotions, alerts, or personalized recommendations. When used effectively, push notifications enhance engagement, improve retention, and encourage users to return to an app or platform. However, frequent or irrelevant notifications can lead to user frustration, so thoughtful targeting and timing are essential.