Net Promoter Score (NPS)
A customer loyalty metric that measures how likely users are to recommend a product or service to others.
What is Net Promoter Score (NPS)?
What is Net Promoter Score (NPS)?
Net Promoter Score (NPS) is a widely used customer satisfaction metric that helps businesses understand overall loyalty and sentiment. Customers are asked how likely they are to recommend a product or service on a scale of 0–10. Responses are categorized into Promoters, Passives, and Detractors. By subtracting the percentage of Detractors from Promoters, companies get a score that reflects customer advocacy and overall brand health. NPS helps teams identify improvement areas, measure long-term satisfaction trends, and predict customer retention.
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